Story of Essential Dog
Established in 2012, Essential Dog is an Australian-made and owned brand dedicated to creating the finest 100% natural, ultra-gentle, and sustainable products for health-conscious dog owners seeking premium quality. Our products are thoughtfully developed by leading Australian veterinarians, pet naturopaths, pet chemists, and natural pet perfumers.

For years, dogs have been cherished family members, and when they faced various health issues, we began investigating all possible causes. After two years of extensive research, we discovered that many grooming products on the market contain synthetic fragrances and sulfates. These ingredients can be highly irritating to a dog's skin and often lead to problems such as dermatitis, allergies, itching, redness, and irritation. As passionate dog owners, we decided to create the best products for our beloved pets.
FORMULATIONS
Unlike other natural dog grooming products available on the market, we have developed a unique natural shampoo that is thick and foamy without the use of sulfates. We achieve this by sourcing the highest quality ingredients without cutting any corners. Now, you no longer have to struggle to choose the best shampoo for your dog. Our sensitive shampoo is an all-in-one solution that delivers amazing results. It moisturises, nourishes, effectively cleanses, heals the skin, and provides relief for dogs with allergies.
Essential Dog products are free from cheap or synthetic ingredients. Research has shown that these ingredients can be skin irritants, highly toxic, and pose health risks to pets.
Our artisan aromatherapy blends are carefully crafted by Australia’s leading natural pet perfumer and were designed for their aromatic properties to promote bath time as a pleasurable & relaxing experience for dogs & their owners. Our scents can be described as simply breathtaking.
Essential Dog shampoos feature Eco Cert cleansing power and are double concentrated compared to most commercial shampoos, ensuring your dog smells fresh and stays clean for much longer.
Our entire product line is designed to help dogs with sensitive skin and skin allergies. Our ph-balanced products are as gentle as water and will not strip your dog of its natural oils.
INGREDIENTS
Our products are crafted with premium, locally sourced natural ingredients that are 100% biodegradable, ensuring they are safe for your dogs and the planet. We take pride in being free from harmful substances like parabens, sulfates, mineral oils, and artificial colours, flavours, or synthetic fragrances. With EcoCert-approved and plant-derived ingredients, you can trust that our products promote your pet's health while being kind to the environment. Plus, we are committed to cruelty-free practices and never test on animals.
PACKAGING
All of our products are packaged in fully recyclable and biodegradable PET plastic bottles, and our dispensing systems (pumps, caps, and sprayers) are made from 100% recyclable PET plastic.
AROMATHERAPY
Essential oils are the ultimate natural choice for scenting products. They not only provide delightful fragrances but also offer benefits for both dogs and their owners, transforming bath time into a soothing and enjoyable experience.
Our unique blend of oils creates a relaxing atmosphere during bath time and offers a wonderful opportunity to bond with your pet. We source our therapeutic grade, 100% pure essential oils from a renowned natural perfumery that specialises in pet products. This supplier ensures that only the highest quality oils are used, with their purity and integrity verified through gas chromatography and mass spectrometry.
Please note that our products are not designed for cats, as essential oils can present problems for cats.